http://headrush.typepad.com/creating_passionate_users/2006/01/real_motivation.html
A grudging thumbs-up – this article is not great, but the last line redeems the rest of the chaff. Our office is big on slogans, but short on follow up and follow through; we’re the perfect proof of this:
Motivation–especially when it comes to a deep concern for the users–does not come from saying it. It comes from a culture of meaning it.