Creating Passionate Users: REAL motivation posters

A grudging thumbs-up – this article is not great, but the last line redeems the rest of the chaff. Our office is big on slogans, but short on follow up and follow through; we’re the perfect proof of this:

Motivation–especially when it comes to a deep concern for the users–does not come from saying it. It comes from a culture of meaning it.

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