Minimalist Cartoon Characters In Lego

“Imagine” is a new Lego campaign by Hamburg advertising agency Jung von Matt. The name alone sets high expectations, but if anyone can invoke the word “imagine” beyond the late John Lennon, it would be a beloved Danish toy company built upon imagination.

It’s a series of minimalist Lego designs based upon some of our most beloved cartoon characters. From Teenage Mutant Ninja Turtles, to The Smurfs, to The Simpsons, to the kids from South Park.

Holy crumbs, these are awesome.

via Our Favorite Cartoon Characters In Adorable, Minimalist Lego | Co.Design: business + innovation + design.

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