http://news.yahoo.com/s/ap/20070719/ap_en_mo/film_sequel_crazy_3;_ylt=AqlMXPsKfDvCgPLK5rydSc0E1vAI “In such a crowded marketplace, being able to break through the clutter is half the battle,” he says. “Sequels, already branded, make it that much easier to break through that clutter with a title that is already familiar to consumers.” Anyone still wondering what’s wrong with Hollywood would do well to look at this […]
Tag Archives: selling-out
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http://www.ramdac.org/downloads/365-Days-Project-03-01-welles-orson-frozen-peas-spot.mp3 Fascinating audio file of Orson Welles quibbling over advertising copy that he’s being paid to read. Despite his later-life wholesale sellout, he remained a genius perfectionist. What a tragic waste of talent.