http://www.environmentaldefense.org/article.cfm?contentid=2194
This Word of the Moment (as discovered on a very smart website): Precycling.
As much as recycling helps the planet (so boooo to those who can’t be bothered to do it!) this list offers tips on a friendlier way to shop, in order to eliminate some of the need for recycling at all.
Thanks, FilthyAssistant for the suggestion!