Why Apple is the best retailer in America – March 19, 2007

http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/19/8402321/index.htm?source=yahoo_quote

Terrific article with a great insight into Steve Jobs’ willingness to start from scratch and design and redesign until it’s right.

We Apple fanatics are not quiet about our love for the company’s products. Jobs’ insistence on intelligent, practical design is infectious – after a while, you become less intrigued by the consistency of Apple’s offerings and more conscious of how few other businesses seem to be concerned with this level of quality.

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