This regrettable animated GIF is currently blinking on the Rough Guides homepage.

“Unforgettable”? “Exciting”?! Clearly, the copy was written by someone who has never visited Switzerland. And did anyone else misread “get natural” as “get neutral”?

I laugh at Switzerland’s efforts to add itself to my European itinerary.


It knows. See how it hides its GIF in shame! Or, you know, not see, I guess…

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